Wednesday, December 9, 2015
Ferrari inaugurates new showroom in Delhi
Ferrari has re-started operations in India after inaugurating a new showroom in Delhi, appointing Select Cars Pvt Ltd as the Ferrari Dealer.
The new showroom becomes Ferrari’s only official dealership in New Delhi and will be the first in India, followed by a second showroom to be inaugurated in Mumbai. The Italian brand plans to expand its sales and service operations, re-entering India for a second after terminating its first outing and partnership in India ended in 2014 with the Shreyans Group, due to customer complaints.
Already, there has been considerable interest from prospective customers. Although Ferrari refused to divulge any numbers, officials are excited at the brand’s prospects and say the response over the past six months have exceeded expectations. And the past six months, the brand has been busy putting the infrastructure in place.
“We hired some staff from the Middle East, who have already been working in Ferrari and wanted to come back to India, some of our senior mechanics have already been to Dubai for training, to Italy for training. They have gone for 3-4 course of training in Ferrari. So, these six months there has been a lot of background work. All these guys are trained to handle any Ferrari in our service station,” said Yadur Kapur, Director, Select Cars Pvt Ltd.
The new showroom can accommodate up to three cars in the display area and will offer a hallmark service with a personalization area to support the customer to uniquely configure their Ferrari.
